Preparing for the holiday season can be stressful. Now, more than ever you should support your local small business owners with the products, services and gifts they offer. Enjoy shopping by meeting locals and discovering new shops. Amazon can be tempting since it is convenient but it is far from responsible. Etsy supports some small shops but they aren’t supporting our community.
Shopping local supports your community and according to the American Independent Business Alliance (AIBA), when you shop local, approximately 48% of the cost of your purchase is recirculated back into the local economy. When you shop at a chain store, that number drops to only 14%. Good customer service can be hard to find at the big chain stores during the holidays due to retail employees often being stretched too thin in their work schedules. Some of the biggest perks of shopping local are the personalized customer service and the unique, hand-crafted items you come across.
These are our suggestions to support our community, local businesses and shop owners.
Write positive online reviews
Like and share social media posts
Buy gift certificates from local shops
Enjoy a warm coffee or tea at a local shop
Discover a new local beer at a craft brewer
Stop and have a hand crafted cocktail from an expert bartender
Bring flowers to a dinner party from a local florist shop
Buy gift wine from a local shop who can give expert advice
Treat yourself to dinner out prepared by a local chef
Buy local farm meat and produce for your holiday dinners
Give local bakery breads and desserts for holiday gifts
Take a local tour to learn more about the place you live
Get your holiday cards from a local artisan
Give gifts created by local artisans
Attend a holiday craft fair or event
Put your money where your home is.